SPRING AND SUMMER CREATES THE PERFECT STAGE FOR AGUA PLUS AND ALL-SCRATCH!

APRIL 13, 2023 – With spring and summer seasons heating up across the country, many popular on-premise locations are already seeing a surge in volume. The warmer weather and longer nights create a swing from primarily busy weekends at many restaurants, breweries, hotels, golf courses and country clubs to crowded weeknights as well. Establishments like these become bustling hot-spots with electric atmospheres as people come together in large numbers to enjoy some good ‘ol, real-life, facetime in the comfortable weather. For many business owners it’s an important time of the year to step up and deliver their very best in order to capitalize on the opportunity to drive necessary revenue growth through these busier months. That’s exactly where Agua Plus is stepping in to help.

“With so many people getting together in all of these environments, we’re seeing the pinnacle of beverage confusion at work.” said Director of Community Engagement Gary Toma. “We all know exactly what that looks like. Big groups mean lots of similar drinks and in the spring and summer it’s often water. You put yours down, turn around for two seconds and when you turn back you’re not sure which one is yours. Our on-premise locations see this all the time; cleaning up hundreds of partially finished bottles per night. From the consumer perspective, it’s a health risk each time you grab a drink that you aren’t sure is yours. It’s a stage that lifts up Agua Plus and our amazing All-Scratch! Technology as the only product that solves the issue. Not only that, people love the taste and it’s turning into a social trend to play around with scratching your bottle and laughing at how your friends scratch theirs!”

As the number of on-premise retail locations carrying Agua Plus continues to grow weekly, more and more people are becoming aware of how All-Scratch solves this problem in a fun way. “We have yet to walk into a retailer, which we do multiple times each and every day, and inform them of how Agua Plus solves this problem without it resulting in an increased order or a first order with our Distributor in the region.” said Kristen Toma, Director of Community Engagement along with Gary. “Just yesterday we walked into a store with a small Agua Plus display and took 10 minutes to get to know them while demonstrating how you can identify a bottle of Agua Plus. They were amazed and ultimately asked us to create three additional large displays and placed an order for more on the spot! People just recognize an innovative product when they see one, especially when it’s a problem that they so easily identify with.”

Iconic locations such as the Park Place Hotel in Traverse City, a popular luxury hotel with an amazing location near the water that sees a big spike in the spring and summer months, have recognized the value of Agua Plus and integrated it into their beverage offerings. Popular hang outs like the Clam Lake Beer Company in Cadillac have also brought in Agua Plus as a great way to both engage customers, provide value added in social situations and mitigate unnecessary waste of unfinished products caused by confusion. Even historic locations like the Kalamazoo Country club, established in 1909 are proudly offering Agua Plus along with other great courses like the Watermark Country Club, owned by RedWater, in Grand Rapids. All great examples of on-premise locations who quickly realized the value to their customers of a great tasting alkaline water that also solves such a common problem. 

Large-scale outdoor events that draw huge crowds, like the upcoming Cherry Festival in Traverse City which draws over 500,000 people over the course of a week in July, are prime examples of densely packed gatherings where bottle confusion really becomes apparent. Agua Plus will be present with an event truck in the area to continue to grow awareness, connect with consumers and to give away samples for people to experience for themselves.

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.