Header_PlusBrand_AllScratch
TECHNOLOGY

WHAT IS
ALL-SCRATCH!® TECHNOLOGY?

All-Scratch!® is a patented, all-natural and non-toxic scratch ink technology that can be printed directly onto the label of most consumer packaged goods. It is one of the category’s first sustainable solutions to the problem of excess product and packaging waste and the associated elevated health risks caused by confusion.

3D_circle_Text_OutArrow

Simply put, confusion is uncertainty
over to whom a consumer packaged food
or beverage product belongs

Simply put, confusion is uncertainty over to whom a consumer packaged food
or beverage product belongs

ALL-SCRATCH!® TECHNOLOGY IS
RESISTANT TO EVERYTHING YOUR PRODUCT MAY ENCOUNTER

AguaPlus_Icons_WaterProof

WATER

AguaPlus_Icons_IceProof (1)

ICE

AguaPlus_Icons_CondensationProof

CONDENSATION

AguaPlus_Icons_SunResistant

SUN

AguaPlus_Icons_HeatResistant

HEAT

AguaPlus_Icons_MildRubbing

MILD RUBBING

HOW DOES
IT WORK?

It’s easy and fun!

Just scratch your name, initials, a picture or any identifying mark directly onto the All-Scratch!® area of the product label.

Make it fancy or make it simple, anything that visually identifies the product as belonging to you will work. Express your creativity or make a quick scratch to simply avoid confusion.

No need for anything other than the product that is in front of you. Markers? They don’t work on packaging that is cold or wet with condensation anyways. Not only is All-Scratch!® practical, but it’s also a fun canvas to express your creativity!

Best yet? All-Scratch!® works on almost any consumer packaged food or beverage label. It’s an easy way to help make America healthy again!

#scratchyourbottle

WHY DOES IT MATTER?

PRODUCT AND PACKAGING WASTE

When confusion over product ownership is present in a group setting of any size, the data shows that excess waste is created

67_Sustainability_Icon

THREW THE PRODUCT AWAY
AND GRABBED ANOTHER
WHEN THIS HAPPENED
PREVIOUSLY

ELEVATED HEALTH RISKS

Most aren’t willing to accept the increased risk of picking up a germ or virus should they select the wrong food or beverage product

85_Sustainability_Icon

SAID THE ELEVATED
HEALTH RISKS
CAUSED BY CONFUSION
ARE A REASON WHY

All-Scratch!® Technology is available to other CPG
Brands through the Plus Brand licensing program

foodtrayMesa de trabajo 2 (1)