IS THE HEART OF
OUR TECHNOLOGY
AT PLUS BRAND, we believe strongly that for change to be sustainable, it must be able to be reasonably repeated over time. That core belief was the guiding light in achieving the breakthrough that is All-Scratch!® technology. Developed as a solution to the excess waste and health risks caused by uncertainty over to whom a consumer packaged food or beverage product belongs to, All-Scratch!® offers consumers a practical way to identify products that belong to them without requiring anything other than the product itself. It’s one easy step towards making America healthy again.
Achieving long-term sustainability requires
analyzing the available data now. But what if the
necessary data surrounding confusion doesn’t yet exist?
ENTER GLOBAL RESEARCH
& DATA LEADERS
Plus Brand engaged third party research and data leader BCC Research along with global survey leader Futuresource Consulting to help quantify the problem of confusion amongst CPG products like Agua Plus. An in-depth survey of 10,000 US households was used to produce industry-first data and insights.
WHAT DATA WAS NEEDED?
Across the nationally representative sample, BCC and Futuresource set out to determine: How often are people encountering the problem of confusion? When they do, what is their response? Why do they choose that response? And lastly, how likely would they be to purchase a product with All-Scratch!® as a solution to confusion?
According to the results, the problem of confusion
is even more widespread than we thought
Access the full report and additional White Papers
to learn more
ALL-SCRATCH!® TECHNOLOGY AND REFED
PARTNERING FOR MEANINGFUL CHANGE
Our 2024 partnership with ReFED designates Plus Brand as a Solution Provider as a result of the impact All-Scratch!® technology has on reducing excess waste caused by confusion. As a leading national non-profit organization dedicated to ending food loss and waste through data driven solutions, ReFED is doing an incredible job of collaborating with government and business to bring heightened awareness to the food waste crisis in both the United States and globally.
In the U.S., a staggering 38% of all food goes
unsold or uneaten – the equivalent of 145 billion
meals annually. It’s valued at $473 billion,
roughly 1.8% of U.S. GDP, and it has the same
climate footprint as the entire U.S. aviation
industry (passenger, commercial, and military).
As the only bottled water company to be considered to be a Solution Provider when it comes to prevention of food and beverage waste caused by confusion, Plus Brand is pushing to lead the way towards a meaningful change in direction of statistics like these by 2030. Collaborations with leading organizations like ReFED, local and federal government and other impact-focused businesses are bringing about a shift in strategies along with policies that incentivize and encourage prevention solutions like All-Scratch!® technology.
We believe that effective and successful products provide holistic solutions that meet a need, consider environmental impact, improve health or safety, inspire those that enjoy them and are fun! The following four areas demonstrate how we strive to marry each of these objectives.
WE MINIMIZE FOOTPRINT
- 100% Recyclable packaging
- Reduce packaging waste caused by confusion
- Bio-degradable scratch ink
- Commitment to sustainable sourcing and production
WE PRIORITIZE HEALTH AND SAFETY
- Promote germ/bacteria transmission awareness
- Reduce health risks caused by confusion
- Paid health and safety campaigns
- Developing product solutions for business safety protocols
WE FIGHT PRODUCT WASTE
- Unique Technology
- Reduce common product waste caused by confusion
- Extended shelf life
- Protecting critical natural resources
WE ENGAGE AND INSPIRE
- Social education through creative content
- Partnerships with school boards
- Paid waste reduction campaigns
- Community event sponsorship
