AGUA PLUS FEATURED AS THE PRIMARY BEVERAGE SPONSOR OF THE 2023 UNITY CUP

MAY 22, 2023 – Agua Plus is pleased to announce the Company’s sponsorship of one of the top Cricket tournaments hosted in the US, the 2023 Unity Cup. Taking place from May 22nd to 29th, with the finals being played on Memorial Day, the Unity Cup is a week-long event featuring professional players from all over the world competing to take home the championship.

Sixteen teams will compete at the Bolen Park Cricket Fields just outside of Washington, DC where spectators can take in the event live. All matches will also be streamed live on YouTube as well as on live television internationally through GEO Super. The quality coverage features 8 cameras, drone coverage, umpire reviews and in game highlights. 

“Cricket is an amazing sport in that it has a reach second to only soccer internationally.” said Plus Brand Co-Founder and COO Adam Gauer. “Many people don’t realize that it is the second most watched sport in the world; played at some level in over 120 countries and with an estimated 2.5 billion fans globally! While it’s still growing in North America, tournaments like the Unity Cup help raise the profile of the sport here. America is uniquely composed of incredible people from all over the world and Cricket is a sporting staple in many cultures. As a company we genuinely relish the opportunity to support all types and levels of sport given that it is such a powerful way to bring people, communities and cultures together. The Unity Cup is a great example of exactly that.”

The week-long tournament, in memory of Inderjeet Virk, features players from all around the world in one place. Countries such as India, Sri Lanka, Pakistan, South Africa, England, Australia and New Zealand will all be represented. The sixteen team tournament is sanctioned by the main governing body of Cricket, the International Cricket Council (ICC) as well as USA Cricket. Each team is placed in one of four groups, with one team being crowned the 2023 champions after the completion of the final on Memorial Day.

Agua Plus alkaline water will be the featured beverage on-site at all matches and affiliated events, for both players and fans alike. The company is also being featured on national and international broadcasts of the event as well as in the social media communications of the event host, 22 Yards Cricket Club. 

Gauer went on to say, “Live sporting events and tournaments are a natural fit for Agua Plus given the volume of people who attend. Whenever large groups gather together at events of any kind, the problem of bottle confusion is elevated even more. A unique solution like the All-Scratch!® area on every bottle of Agua Plus creates a simple and fun way to ensure that your bottle doesn’t get confused with anyone else’s. The result is less unnecessary waste and eliminating the risk of grabbing the wrong bottle and possibly picking up a germ or a virus. All while enjoying a great tasting product and staying hydrated.”

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.