AGUA PLUS TO BE AVAILABLE AT SELECT MEIJER MARKETPLACE LOCATIONS IN MICHIGAN

OCTOBER 2, 2023 – Plus Brand Industries is excited to announce that Agua Plus alkaline water will soon be available at select Meijer Marketplace locations across Michigan beginning with Bridge Street Market, Rivertown Market, Capital City Market and Woodward Corner Market. This is an exciting and important first step in the Meijer rollout process which will also lead to Agua Plus availability in the Meijer App for home delivery and pickup as well as the Meijer’s Instacart Marketplace. 

A family-owned regional retailer based in Grand Rapids, Michigan, Meijer is one of the largest privately owned companies in America. Starting from humble beginnings, Hendrick Meijer saw an opportunity, back in 1934, to take care of the customers visiting his barbershop and purchased $338.75 worth of products to open Meijer Grocery with his 14-year-old son Fred. The company now employs 70,000 team members and was named “Retailer of the Year” by Progressive Grocer, the grocery industry’s largest trade publication. 

With more than 240 locations across the 6 states of Michigan, Ohio, Indiana, Kentucky, Illinois, and Wisconsin, Meijer is constantly expanding and evolving. Considered the pioneer of the modern supercenter, Meijer continues to stay at the forefront of changing consumer shopping patterns through its App, online presence and the availability of innovative products such as Agua Plus featuring All-Scratch!® technology, the beverage industry’s first sustainable solution for bottle confusion. At Plus Brand, we are excited to become a part of the storied Meijer history of excellence and to grow with them, starting in their Michigan Marketplace locations as the first step and ultimately expanding across their other locations as our distribution grows. 

“Meijer has a huge presence and a history that spans almost 90 years,” said Plus Brand National Sales Director George Zrinyi. “It’s a huge point of pride for us to begin the process of joining the Meijer family and to contribute to their core values of customers, family, and especially, health and safety, as they add Agua Plus featuring All-Scratch!® technology to their ever-growing roster of great products. We look forward to planting the seed in Michigan with these locations and growing onwards from there.” 

Fred Meijer said, “I want to leave the world in a little better shape than when I entered it”  and we could not agree more. It was exactly the point behind the development of our unique All-Scratch!® technology, which reduces consumer confusion and decreases unnecessary waste by allowing customers to scratch their name, an image, or any identifying mark directly onto their bottle. When combined with our 100% recycled plastic bottles, the result is a more sustainable approach to single use beverage products that will help make a meaningful dent in both product and packaging waste. 

The Meijer philosophy is simple: take care of customers, team members and community, and they will take care of you, just like family. Plus Brand could not be more proud to be partnering with such an exceptional company that is dedicated to improving the lives of the people around them and to keeping serving their growing customer base well. 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.