AGUA PLUS INTRODUCES 4 NEW FUNCTIONAL BEVERAGES TO PRODUCT SUITE
APRIL 2, 2024 – Plus Brand is pleased to announce the addition of four new functional beverage products to the Agua Plus product line. In response to the rapid growth of Agua Plus alkaline water, Plus Brand has been working diligently to bring its retail and wholesale customers additional high quality product SKUs. This commenced with the recent announcement of two new highly anticipated Agua Plus sizes, the 355mL and 1L bottles offered in 8 and 6 packs, respectively. Now, the Company is taking the next natural step by announcing the launch of 4 exciting new functional beverage products, each with a unique purpose and benefit profile.
The transition within the beverage category over the past few years from high sugar content to healthy, low sugar and natural alternatives has continued to speed up. With the functional beverage category globally now worth over $200 billion on an annual basis (according to Mordor Intelligence), the average consumer appears to be proactively seeking out healthy beverages that check a variety of boxes other than just hydration. Practical daily and overall health benefits combined with refreshing natural flavor profiles are leading the charge towards adapting healthier beverage preferences. At the same time, widespread bans of sugary drinks among workplaces and schools combined with increased taxes on sugary drinks are accelerating the shift. The collective trend towards healthy living and general wellness doesn’t appear to be slowing down and Plus Brand has been experiencing that first-hand with the continued growth of the original Agua Plus alkaline water.
The four new Agua Plus functional beverages include:
AGUA PLUS® BEAUTY
You are beautiful so why not enjoy a refreshing and effective combination of all-natural supplementation formulated to encourage glowing skin and shiny hair, all while keeping you hydrated. Features vitamins, K, A, C, E, biotin, collagen and polysaccharides. To support, tighten and firm the skin while supporting healthy hair and graceful aging.
AGUA PLUS® IMMUNE
No one likes to feel under-the-weather so get out in front of anything that may try to take your immune system down! Stay hydrated and boosted with a powerful combination of vitamin K, A, C, D, manganese, zinc and potassium to decrease harmful inflammation and strengthen your body’s defenses.
AGUA PLUS® ATHLETE
You put in the work to perform at your best so don’t leave your hydration and recovery to chance. Ensure your body receives what it needs to maximize your strength, performance, endurance and recovery. Specifically formulated with vitamin D, B12, B6, B3, Iron, CoQ10, and a BCAA complex to get the most out of your body.
AGUA PLUS® AWAKE
Each day demands a lot from you and you’re equal to the task! Help your body and your mind meet the challenges of each day by starting with quality hydration combined with powerful all-natural ingredients proven to help enhance mental clarity and focus. Enjoy the sustainable benefits of vitamin B1, B2, B3, B12, D, naturally occurring caffeine, magnesium and iron as you squeeze each ounce of productivity out of every day.
All four of the new Agua Plus carbonated functional beverage products are formulated with the inclusion of organic ingredients and taste just right thanks to the use of a blend of all-natural juice flavors. Each of the products contain only 10 calories per serving and are bottled in beautiful eye-catching white 100% recyclable aluminum cans. The light carbonation provides for a refreshing, crisp taste that brings each of the four unique beverages to life. Experience high-quality ingredients that have been strategically combined to deliver important daily nutrients. Agua Plus® functional beverages are the best way to fuel your day.
Each product label features Plus Brand’s effective, sustainable and fun industry-leading solution for the elimination of bottle confusion: All-Scratch!® technology. The unique color profiles carried throughout the label, scratch ink and caps represent the unique name and purpose behind each product, creating a visually distinct look for each beverage.
“The trend towards healthier living is not slowing down anytime soon, in fact, I see it accelerating more than ever.” said Plus Brand Founder and CEO Chad Willis. “We see it in so many markets. People are dedicating more time and resources than ever to eat healthy, find fitness plans that fit their lifestyle, pursue mental wellness and also to encourage their kids to do the same. All of our products are created to connect with that sense of purposeful living so that health-conscious yet busy people can still access high quality products that mesh with their goals, even on-the-go. Add All-Scratch!® to that mix, with our new Agua Plus products now also being the only functional beverages to offer the sustainable solution to confusion, and you have an unbeatable combination!”
-Chad Willis, Plus Brand
Look for these exciting new Agua Plus functional beverages to hit online markets and in-store retailers later this year! Click the link below to download a quick copy of the handy product flyer.
If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.
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