AGUA PLUS CONTINUES NATIONAL ROLLOUT STRATEGY WITH ADDITION OF HEIDELBERG DISTRIBUTING

MAY 31, 2024 – Plus Brand Industries is pleased to announce that Heidelberg Distributing Company is among the most recent distributors to join the Plus Brand family. Headquartered in Dayton, the Ohio based distributor services all counties in both Ohio and Kentucky and will be offering Agua Plus alkaline water with All-Scratch!® technology to its loyal customers which includes regional retail staple Giant Eagle Supermarkets. The ongoing national rollout strategy is currently focused on expanding Agua Plus to Ohio, Kentucky, Pennsylvania, Illinois, Nevada, Chicago, Mississippi, Alabama and Georgia in addition to recent growth across Florida, New York, Connecticut, Rhode Island, New Jersey, Texas and New Mexico. 

Family owned and operated since 1938, Heidelberg has a rich history with organic roots in the communities it serves. Albert W. Vontz founded the business which originally began with just “one man and one truck” and which now serves over 26,000 establishments across two states. Now owned and operated since 2022 by Redwood Holdings, another family owned business, Heidelberg Distributing maintains over two million square feet of warehouse space and is proudly invested in a passionate associate base of over 1,600.

Plus Brand National Sales Director George Zrinyi added “Heidelberg is a cornerstone within the Ohio state beverage industry and we are proud to be partnered with them to bring our high quality alkaline water and unique industry-first solution to the problem of bottle confusion to their massive customer base. Agua Plus will begin with a focus on Ohio but looks forward to expanding with Heidelberg into Kentucky in the near future. Adam Farkas and his team at Heidelberg are passionate about the products they represent and our team is excited to support them in moving Agua Plus off of shelves all across the state.”

In addition to Heidelberg, Plus Brand has also recently onboarded Alber & Leff Foods in Bridgeville to assist with Pennsylvania distribution through Pittsburgh and the surrounding regions. Another incredible family legacy, the great grandfather of Alber & Leff current President Lee Hurwitz started the company with the founding of B L Sour Cream nearly one-hundred years ago.

Growing demand for Agua Plus amongst leading national retail chains like 7-Eleven, Kroger, Giant Eagle and many others has also led to the step of standardizing Agua Plus product data and content through 1 World Sync. The leading provider of content solutions, 1 World Sync is a product information network that helps brands and their retailers create, syndicate and optimize product content within the omnichannel landscape. Participation within the platform will allow Plus Brand to easily integrate product data with the growing list of retail chains that wish to carry Agua Plus, facilitating a more seamless expansion across national retailers.

“With our 1 World Sync integration nearly complete, Plus Brand will be set to accelerate the integration of our unique products with many of the larger retail chains that have expressed a keen interest,” said Co-Founder and COO Adam Gauer. “We are so pleased with our continued growth trajectory and our expanding list of valued distribution and retail partners. They continue to validate the demand in the marketplace for our unique and sustainable solution to bottle confusion. And with a very exciting industry-first BCC Research study on confusion and its effect on both waste and consumer health risks set to be released this June, All-Scratch!® technology couldn’t be better positioned for growth in 2024 and beyond.”

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.