AGUA PLUS CONTENT EXPERIENCES VIRAL GROWTH

OCTOBER 2, 2024 – Plus Brand Industries is pleased to report that flagship brand, Agua Plus alkaline water, has seen massive growth across social media channels throughout the past 90 days. Listed as @aguaplusalkaline across all primary platforms, the brand has been experiencing steady growth online throughout 2024, however, the past few months have now transitioned into full-blown viral trending thanks to content that is repeatedly striking a chord with consumers. 

“Our team has done an incredible job evolving the brand online, orchestrating fun and engaging ways of communicating key Agua Plus messaging that is growing the brand presence organically and rapidly” said Plus Brand Social Media Director Gio Willis. “In just the last 90 days alone, the various brand content has garnered over 15.3 million views, with 98% being non-followers engaging with the brand for the first time. The Agua Plus TikTok account, which we only integrated in early August of this year, has organically grown quickly to over 6.4 million views and 176,000 likes. Meanwhile, the Instagram account continues to skyrocket, now at just over 150,000 followers. Our fun collaborations and focus on high-quality original content are primarily designed to support brand awareness and product movement with retail chains through targeted campaigns. The high social engagement rates and corresponding retail sell-through rates are proof that the strategy is working which is very exciting.”

A new campaign set to launch in support of the Albertsons Market rollout in New Mexico and Texas is the most recent example of the quality of original Agua Plus content being developed. Just released across all social platforms and recently added to the home page of AguaPlus.com, the new video is a shining example of the creative strategy behind Plus Brand chain product launches. Click below to be one of the first to enjoy.