AGUA PLUS EXPANDS ITS REACH TO THE BIG APPLE WITH ADDITION OF PREFERRED BEVERAGE DISTRIBUTORS INC

FEBRUARY 7, 2025 – Plus Brand is thrilled to announce a new partnership with Preferred Beverage Distributors, Inc., a leading distributor known for its exceptional service and extensive reach across eight counties in New York which include Manhattan, Kings, Queens, Richmond, Bronx, Nassau, Suffolk and Westchester. This collaboration marks a significant step in expanding the availability of Agua Plus alkaline water, Plus Brand’s premium hydration product, to a broader audience.

Preferred Beverage Distributors, Inc. has a rich history of excellence in the beverage distribution industry. Established over two decades ago, the company has consistently delivered top-tier service and a diverse range of products to its clients. Today, Preferred Beverage stands as a trusted name, serving a wide array of retailers and ensuring that consumers have access to the best beverages on the market.

The partnership between Plus Brand and Preferred Beverage is a natural fit. Both companies share a commitment to quality and customer satisfaction, making this collaboration a promising venture. With Agua Plus now being introduced in Manhattan, the honorary capital of North America when it comes to international business and commerce, busy consumers can look forward to enjoying a refreshing, high-quality hydration option. New York is a hub for the rest of the world for travel as well, constantly attracting the focus of consumers interested in experiencing the history and looking towards the latest trends, innovations and experiences. These unique characteristics make New York a strategic epi-center for establishing solid brand and technology awareness for Agua Plus. The partnership will include wrapping trucks in the Preferred Beverage fleet with Agua Plus branding, creating powerful moving billboards all over the state. 

“It’s New York! Some cities are just focal points when it comes to driving global culture and trends and New York is high on that list.” said Plus Brand Founder and CEO Chad Willis. “While we have already been engaged in running some great activations and campaigns out of the city throughout 2024, working with Preferred Beverage will now enable a more widespread availability of our products across the entire state as we ramp up growth now in 2025. What happens and trends in New York is looked at across the country and with awareness of Agua Plus and our unique All-Scratch!® technology growing as much as it has, now is the perfect time to ramp that up on the big stage! This partnership not only includes distribution but will also involve Plus Brand really increasing our O.O.H. advertising in the region.”

Looking ahead, both Plus Brand and Preferred Beverage are optimistic about the future. This partnership not only aims to boost Agua Plus’s presence in the region but also sets the stage for further growth and innovation. Together, the companies are poised to meet the evolving needs of their customers and continue to deliver exceptional products. With metropolitan hubs that feature some of the country’s largest concentrations of vertical commercial, office and living spaces, the condensed area creates many of the perfect environments for the All-Scratch!® solution to bottle confusion. Naturally spaces that have more people in them create heightened risk of confusion over ownership of CPG products like bottled water. Agua Plus thrives in these situations by providing high quality hydration as well as as a sustainable solution for consumer health and safety through eliminating the uncertainty around to whom a product belongs to. 

Agua Plus truly stands out thanks to its unique All-Scratch!® Technology. This technology allows the customer to scratch their name, initials, a picture or any identifying mark directly on the bottle and in doing so, solve the longstanding problem of bottle confusion. This simple yet effective functional packaging goes a long way to reduce unnecessary waste and eliminate the risk of picking up a germ or virus from a bottle that belongs to someone else. All-Scratch!® is engineered to be water-resistant, ice-proof, condensation-proof, sun-resistant, heat-resistant and resistant to mild rubbing, ensuring that the identifying mark on the bottle remains intact and visible.

Enhanced with pure pink mineral sea salt for minerals and electrolytes, Agua Plus is bottled at pH9+ providing premium hydration. The inclusion of natural mineral sea salt for electrolytes has been a favorite of consumers who often look at the back of other bottled water labels only to see ingredients that they cannot pronounce. By using natural mineral sea salt Agua Plus can avoid unnatural ingredients that shouldn’t be added to water. The addition is important, because too much pure water on its own can run the risk of having the opposite effect of hydration, flushing out the electrolytes already present in the body. Sea salt helps to maintain and restore electrolyte levels which results in effective hydration while also providing increased amounts of key minerals such as Potassium, Magnesium and Calcium; all of which are critical for daily health.

If you are a retailer that would like to carry Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with the distribution team. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.