AGUA PLUS NOW OFFICIAL WATER OF THE ICONIC ARETHA FRANKLIN AMPHITHEATRE IN DETROIT, MI

JULY 15, 2025 – Plus Brand is excited to announce that The Aretha Franklin Amphitheatre, Detroit’s premier waterfront venue, will now carry Agua Plus alkaline water exclusively. The iconic outdoor venue is celebrating a huge milestone with its 40th anniversary and a calendar filled with special events all season long. The 9-acre site which offers amphitheatre seating for 6,000 is yet another perfect example of how large event spaces are turning to Agua Plus and All-Scratch!® technology to serve their customers better, while also extending their commitment to eliminating excess waste. 

 “More and more, large venues are recognizing the unique value that Agua Plus alkaline water provides through the patented All-Scratch!® technology” said National Sales Director George Zrinyi. “There truly are no other products that offer what Agua Plus does thanks to the fun and effective All-Scratch!® solution to bottle confusion. It works because people enjoy using it. Whether quick or detailed, a simple scratch allows customers to differentiate between bottles. That simple feature saves a massive amount of waste because people, statistically, tend to throw away bottles if they don’t know which one belongs to them. No one wants to take a chance with their health by grabbing the wrong one. It’s the perfect solution for busy public spaces like The Aretha Franklin Amphitheatre that are committed to high quality products and sustainable waste management.”

Ranked as one of the top 100 outdoor concert venues in the world, ‘The Aretha’ as it is affectionately known, maintains a special place in the music culture of both the city of Detroit and the nation. Previous acts that have performed on the hallowed stage include: Smokey Robinson, Vince Neil, Run DMC, Diana Ross, Manhattan Transfer, Joe, Faith Evans, Kenny G, NAS, DMX, Ney-Yo, 50 Cent and Aretha Franklin herself, just to name a few of the many music icons. This summer the 40th anniversary season also includes Boyz II Men, Fantasia and Clint Black, while wrapping up the summer calendar with Maxwell as part of his popular ‘The Serenade’ tour. With names like these it’s easy to see why the site sees well over 150,000 attendees each year. 

An ideal riverfront location on the border between the US and Canada, considered to be one of the busiest waterways in the world, The Aretha also offers great exposure for Agua Plus beyond beverage purchases at the venue itself. As a landmark for riverboat tours and a destination for boating enthusiasts, the river facing dynamic LED signage along with the Atwater and Chene marquee LED signage will create continual brand awareness for Agua Plus through the impressive number of annual impressions. The river walk Box Office with dynamic LED signage also captures the attention of visitors during high seasonal traffic. Located mostly across the state of Michigan, The Aretha also maintains a diverse and engaging audience online with over 250,000 followers across platforms. 

Product orders to The Aretha Franklin Amphitheatre are handled by long-time Plus Brand distribution partner Great Lakes Wine & Spirits. For over 80 years and 4 generations, Great Lakes Wine & Spirits has been Michigan’s leading family-owned and operated wholesale distributor. Plus Brand is proud to be represented by Great Lakes in the state of Michigan. 

If you are a venue or retailer in Michigan that would like to carry Agua Plus, please feel free to reach out to your Great Lakes Wine & Spirits sales rep. To be connected with a distributor outside of Michigan, contact info@plusbrand.com in order to be connected with the distribution team. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.