AGUA PLUS SET TO TAKE OVER SOUTHERN FLORIDA, BEGINNING WITH FORT LAUDERDALE FASHION WEEK

APRIL 4, 2024 – Plus Brand is thrilled to announce that Agua Plus is now officially kicking its presence across Southern Florida into high gear. Following successful preliminary marketing, amazon sales, influencer activations and localized events throughout the state, demand for the rapidly growing alkaline water brand has continued to build. The growing momentum allows the company to expand its larger ongoing brand awareness campaigns into the state and to begin to move towards increased product availability.

Beginning in 2023, Plus Brand commenced a large-scale coordinated brand awareness campaign that focused initially on the state of Michigan where the Company kicked off its initial distribution. The campaign has grown to include additional regions and has become very effective at supporting retail and online distribution of Agua Plus in targeted areas. Previous events held in Florida have already begun to help cause the stir around the state; events such as the Usain Bolt statue unveiling as well as numerous Cricket events like the prestigious W.I. Cricket Legends, both of which featured Agua Plus as the official water. Plus Brand is also ramping up a successful partnership with Once Upon a Sweat, curating incredible fitness and lifestyle events throughout Miami that feature Agua Plus. Through the month of April and moving forward, much of southern Florida will begin to be integrated into the broader scale campaign.

“Our team has done an amazing job of targeting various brand awareness efforts around chains, distributors and specific regions.” said Plus Brand Founder and CEO Chad Willis. “Every day we see retail locations selling-through Agua Plus and re-ordering much faster than they often expect for a relatively new product. It’s a solid affirmation that our regional marketing efforts, designed solely to support our partners by driving traffic to move product off of their shelves, is working extremely well. We will now plug and play that same approach across Southern Florida (and ultimately across the entire state). It’s a powerful combination of on-location activations, partnerships with local influencers and affiliates, massive billboard and O.O.H. activations, geo-targeted social media advertising and good old boots-on-the-ground event participation. I may be biased but our team really is second to none when it comes to connecting new customers to the brand!”

-Chad Willis, Plus Brand

To add even more excitement to the increasing activity across the state, Agua Plus alkaline water is also now the official water of the 2024 Fort Lauderdale Fashion Week, or FLLFW! For ten years, Fort Lauderdale Fashion Week has been Fort Lauderdale’s premier fashion event offering an international platform for emerging designers to showcase their talent, connect with the media, and engage with buyers on a global scale. Agua Plus will be featured alongside other contributing brands such as Dior, Macy’s, Dillards and Patron.

Founded by model, actress, and entrepreneur, Florentina West, Agua Plus will be present for the entire week as the festivities kick off on Saturday April 6th with the exclusive White Pool Party. Sunday the 7th will continue with the much-anticipated Bloggers and Influencers Brunch at the W Hotel. Hosted by fashion and lifestyle blogger, Kira Abboud, this exclusive event promises to be a day of style, networking, and inspiration, setting the stage for an unforgettable week ahead. Additional events include the official pre-party on the 9th, the designers and media connect panel discussion on the 10th and the IMPACT Dinner Awards Ceremony & Fashion Gala taking place on the 11th. The prestigious gala recognizes industry and community leaders who have made a significant impact in their communities and is hosted by the esteemed CBS News anchor, Najahe Sherman. Fort Lauderdale Fashion Week will close-out on April 12th and 13th with two incredible designer showcases!

As the official hydration partner of the entire event, Agua Plus provides attendees the opportunity to indulge in the refreshing taste and health benefits of our premium alkaline water throughout the week at all event locations. Large gatherings like the FLLFW are where the All-Scratch!® technology feature on the Agua Plus bottle shines, allowing attendees to ensure they don’t mix up their bottles by simply scratching any identifying mark directly on their bottle. The unique feature provides FLLFW organizers and attendees a fun and easy way to minimize the unnecessary waste often caused by confusion over who a beverage bottle belongs to. With our commitment to quality and wellness, Agua Plus embodies the essence of luxury and sophistication, perfectly complementing the glamor and elegance of the fashion world!

Agua Plus will also kick off Southern Florida distribution with a number of the most iconic and high-end properties in the area, including several from the SLS Hotel Group such as SLS South Beach, SLS Brickell and SLS LUX Brickell. Convenience and grocery retailers will start to receive water in the weeks to follow. In the meantime, customers can continue to order from the Plus Brand Amazon storefront with free shipping until product arrives at their local retailer.

Willis went on to say “Plus Brand loves Florida and is thankful for all the love we have been getting back! It’s an incredibly unique state with a lot of spirit. We look forward to the task of working within the various communities to see Agua Plus become one of the premier functional water and beverage products in the state.”

Following the initial focus on Southern Florida, Plus Brand will continue the rollout across the rest of the state of Florida throughout the second half of 2024. If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.

PLUS BRAND® INDUSTRIES LAUNCHES LATAM EXPANSION

Plus Brand® Industries, the consumer packaged goods and technology company behind the world’s first confusion-prevention and package-level verification platform, today announced the launch of its Latin America expansion strategy, anchored by production in Mérida, Mexico, and near-shore distribution through La Guaira, Venezuela.

WASTE & HEALTH ARE LINKED BY CONFUSION. HOW A PROVEN SCRATCH-BASED IDENTIFIER IS HELPING REDUCE DISCARDED BEVERAGES AND DETER SHARING-RELATED HEALTH RISKS

Plus Brand® Industries is advancing All-Scratch!®, a patented, market-tested ownership identification technology that reduces confusion-driven waste.