AGUA PLUS HITS A SIX AS EXCLUSIVE PARTNER OF W.I. CRICKET LEGENDS WEEKEND IN FLORIDA

JANUARY 3, 2024 – Agua Plus is excited to announce the Company’s sponsorship of the highly anticipated West Indies Cricket Legends Weekend, slated to take place between January 19th and 21st in Lauderhill, Florida. This momentous event is set to honor and celebrate the iconic achievements of cricket legends Lawrence Rowe, Gary Sobers, Chris Gayle, and Brian Lara. We’re sparking the passion for cricket in the next generation while honoring these awe-inspiring cricket titans!

The event is taking place to honor Lawrence Rowe on his 75th birthday in recognition of the 50th anniversary of his epic triple century in Barbados. It is being held by the Lawrence Rowe Legendary Cricket Foundation. The foundation, spearheaded by Rowe himself, focuses on nurturing cricket talent, engaging communities, developing infrastructure, and providing educational opportunities for aspiring cricketers. It aims to foster a love for cricket while promoting values like teamwork and discipline among youth.

Each of these players are legends in their own rights, but collectively, they are the only four cricket players in the West Indies to have ever achieved a triple century in a One Day International. 

Lawrence Rowe is a cricketing maestro from Jamaica. Lawrence is one of four cricketers in the West Indies to ever hit over 300 runs in Test cricket. He made an unforgettable entrance onto the international scene in the 1970s. His debut Test series against New Zealand in 1972 was nothing short of extraordinary. His exceptional talent shone brightly as he achieved a double century and another century in the two matches. This historic accomplishment marked him as the first cricketer ever to achieve such a feat in their debut series. 

“It is a pleasure to work alongside Agua Plus to get this 2024 event flowing,” said Lawrence Rowe. “It has been a wonderful event over the years and this year with their participation, we expect it to be even better than before. Hopefully we’ll have a wonderful day and we’ll get a huge crowd here to witness the event. We have the likes of Viv Richards, Andy Roberts, Alvin Kallacharan, Chris Gayle, Ronnie Sarwan, Mohammed Asif, all those former players coming in, and the 22 Yards team. We want to give the people a wonderful weekend.” 

As the main sponsor, and only beverage sponsor, for the event, Agua Plus is set to do more than just keep players, fans, and guests refreshed and hydrated throughout the action-packed weekend, it’s about to make a style statement! The jerseys adorning the cricketing legends during the celebrity match-up and exhibition games will proudly sport Agua Plus in a prominent, eye-catching display. The brand’s presence on the jerseys symbolizes not just hydration, but a synergy of excellence and passion!

 The weekend kicks off on January 19th with an exclusive opportunity for attendees to engage with the living legends themselves, a rare chance to meet the trailblazers who have indelibly shaped the landscape of cricket.

Continuing the excitement, on January 20th, celebrity cricket players will conduct a Cricket Academy, hosted by 22 Yards Cricket Club and Academy, and offering aspiring young cricketers a unique chance to learn and refine their skills under the guidance of these esteemed athletes. This promises to be an unparalleled learning experience, igniting the passion for cricket in the next generation. The evening of January 20th brings the Celebrity Legends Gala, an opulent affair set to dazzle, where stars of the sport will grace the event, mingling with attendees in a celebration befitting cricket royalty.

Culminating in a grand spectacle on January 21st, the event opens its doors to the public for two exhilarating matches. The day starts with a star-studded T10 celebrity match, followed by a captivating T20 format clash between 22 Yards and Lawrence Rowe’s team, expected to draw a crowd of 5,000 fervent cricket fans!

“We would like to thank Agua Plus once again for inviting us to the Legends of Cricket in Florida from 19-21 Jan, 2024,” said 22 Yards Cricket Club President, Eraj Abidi. “We at 22 Yards, as players and management, are looking forward to spending a weekend with West Indies cricketing legends and enjoying time on and off field. In the last 12 months, Agua Plus has played a key role in promoting cricket across the U.S., where they have been associated with Unity Cup, DMV tournaments, and Legends Cup.”

This sponsorship, following Agua Plus’s support of the Unity Cup, DMV Cup, and T10 Global, underscores Agua Plus’s commitment to aligning its holistic brand with the burgeoning mainstream of cricket in the United States. Cricket has become the 2nd most watched sport in the world with a whopping 2.6 billion fans worldwide. The Legends of Cricket sponsorship marks yet another stride in Agua Plus’s strategy to immerse itself in the cricketing world, capitalizing on the sport’s escalating popularity across the American landscape.

“Plus Brand has been aggressively introducing Agua Plus Premium Alkaline Hydration into boxing, basketball and now cricket, with a slew of other sports also in the works.” said Adam Jordan, Director of Social Media Marketing for Asterisks. “The entire team at Asterisks is directing all resources to leverage our extensive experience and network in order to ensure that 2024 will see Agua Plus establish itself as a household name in the alkaline water and hydration space. This is just the beginning as we continue to launch additional professional sport collaborations and partnerships with influencers across a spectrum of demographics and interests. All-Scratch!® technology is unlike anything else in the space, solving a huge problem for consumers and allowing everyone to enjoy the fun of personalizing their bottle of water at the same time!”

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.