AGUA PLUS AVAILABLE SOON IN 100% RECYCLABLE ALUMINUM BOTTLES

While Plus Brand has continued to push the limits on the content of recycled plastics in the existing Agua Plus bottles, the new aluminum bottle is a continued step in the direction of heightened sustainability. Not only is aluminum infinitely recyclable, without loss of quality, it is also highly recycled around the globe. Ahead of both plastic and glass, aluminum bottles and cans are recycled at an average rate of 65% in the US and nearly 80% across Europe. Over 75% of the aluminum ever manufactured is still used in some form today. 

“As Agua Plus continues to experience growth across several major chains, both here in the US as well as soon to be announced international distribution that we are very excited about, we have received a number of requests to add an aluminum option.” said Plus Brand Founder and CEO Chad Willis. “It was something that we already had on our radar from the very early stages of the development of our All-Scratch!® technology; the beverage industry’s only sustainable solution to the problem of waste caused by bottle confusion. All-Scratch!® and aluminum bottles are a perfect pair, both from a sustainability standpoint as well as from a practicality standpoint. Pragmatically speaking, aluminum improves durability, keeps Agua Plus cooler longer and also creates a sturdier surface to scratch the All-Scratch!® area of the label.”

Apart from the bottle material, the product is identical to the great tasting Agua Plus alkaline water that customers have come to know and love, with electrolytes and minerals derived from the use of pink himalayan sea salt. The new 6-Pack of Aluminum bottles will be available for distribution pre-sales beginning in November. 

If you are a retailer that would like to carry Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with the distribution team. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.