AGUA PLUS IS MAKING A SPLASH WITH TWO NEW BOTTLE SIZES

DECEMBER 14, 2023 – Plus Brand is on the verge of an exhilarating leap into the New Year with not just one, but two additions to the Agua Plus lineup! Come the beginning of January 2024, the new 355mL and 1-liter bottles will join our original 500mL size, each featuring our unique All Scratch!® Technology which makes it easy to mark your bottle with your name, an image, or symbol to eliminate the problem of bottle confusion! 

The 355ml bottles are not only a retail hit, they are tailored perfectly for students! Plus Brand is engaging directly with the School Nutrition Association (SNA) for U.S. public schools in order to make Agua Plus easily available to all public school students in the U.S. The SNA is a non-profit professional organization that provides high-quality, low-cost meals to students across the United States. The organization is recognized as the authority on school nutrition and has been advancing the availability, quality, and acceptance of school nutrition programs as an integral part of education since 1946. Recent data has revealed a remarkable surge in demand for smaller, more portable beverage options and the retail market has experienced an impressive 25% growth in sales of 355ml bottles over the past year, making this size a go-to choice for individuals seeking convenience without compromising on hydration! This is an incredible opportunity for Plus Brand to provide Agua Plus to nearly 50 million students in almost 100,000 schools in 13,000 public school districts across the U.S. 

The demand for 1-liter bottles has also skyrocketed by over 30% in the last year. Stealing the spotlight among health enthusiasts and fitness communities, the 1-liter size has become the gold standard, witnessing a staggering 40% increase in sales within athletic circles! This surge in popularity for 1-liter bottles aligns perfectly with Plus Brand’s introduction of this size for Agua Plus, tapping into a rapidly growing market where health, fitness, and hydration converge. It’s not just a bottle, it’s the preferred choice for those who prioritize wellness and active lifestyles! 

“With the growth we’ve had over the past 6 months, now is the perfect time to introduce additional SKUs.” said George Zrinyi, National Sales Director. “We’ve established some great distribution in the second half of this year with some wonderful partnerships and have several more launching now in Q1 of 2024. With the national expansion underway and distribution pathways established, three times the SKUs creates three times the opportunity to meet the needs of our mutual customers and to move a lot more Agua Plus!” 

These new bottle sizes are a testament to Plus Brand’s adaptability, catering to diverse preferences and lifestyles, ensuring that Agua Plus is not just a beverage and not just a solution to bottle confusion, but also a perfectly sized companion for every occasion and individual! Just like the original 500mL bottle, the designs for both the 355mL and 1-liter are original and have been created to maintain a similar look and feel; allowing the continuation of a similar diameter that makes the bottle feel great in the hand on the go.

New and existing Agua Plus distributors will receive updated specs for cases of the two new bottle sizes in early January, at which point pre-orders will be available on both new SKUs. 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served