AGUA PLUS NOW AVAILABLE ON INSTACART

NOVEMBER 7, 2023 – Plus Brand Industries is excited to announce that Agua Plus featuring the unique All-Scratch!® technology can now be purchased on Instacart through our growing list of loyal retail partners, including Meijer Supermarkets, Circle K, SpartanNash banners, 7-Eleven, Fresh Thyme Market, and many more! 

Instacart is the leading online grocery technology company in North America and Plus Brand could not be more ecstatic to be partnering with them. With over 6,000 brand partners and a total of 80,000 retail locations and growing, Instacart has a network of over 600,000 dedicated shoppers who’s reach extends to over 95% of US households. The company’s rapidly increasing retailer list includes the who’s who of major chains and big box stores. With Agua Plus SKUs already available on the platform through existing retail locations that offer their products for order and delivery through Instacart, the brand approval has allowed Plus Brand to build out a formal product library and brand page. 

“Most of the time when new products are added to Instacart through partner retailers, they show up as bare-bones SKUs with no imagery or detail to explain what that product is all about.” said National Sales Director George Zrinyi. “Brand approval by Instacart itself requires an existing presence on the platform which makes it unique when compared to Amazon, Walmart and other large e-commerce platforms. The rapid growth of Agua Plus has resulted in many retailers offering our products themselves through their direct Instacart partnerships and now with our full brand approval, we have been able to take over control of how the products are communicated and displayed. Our SKU library now offers great visuals and product descriptions along with a unique Brand Page that communicates the benefits of Agua Plus to the millions of Instacart shoppers. That will allow us now to begin running large ad campaigns that increase awareness of the Agua Plus products and act as another medium through which we can drive traffic to support our retail partners directly.”

In 2022 alone, the total annual grocery spend in the U.S. was $1.1 trillion, with 12% of that spend coming from online grocery shopping. By 2027 this number is expected to rise an additional $100 billion, to $1.2 trillion; with a massive increase in the percentage coming from online orders at 35%. As a technology-focused company, participating in the growth and expansion of the online grocery order and delivery space is paramount for Plus Brand. Not only does this step expose Agua Plus to many additional retail chains, paving the way for continued distribution growth, but it also harnesses the exponential growth of the home delivery industry. 

George went on to say “Consumers are no longer able to ignore the convenience of home delivery and it’s showing in the stats. It took a while for some to convert to an unfamiliar process initially, but the pandemic accelerated virtually every individual’s comfort level with online shopping. From our perspective, the best thing we can do as a brand is direct that growing online traffic through our valued, loyal retail partners in order to support their growth in concert with our own. We see our innovative product with its unique solution to bottle confusion as a tool for our retail partners to increase their traffic, both in-store and online. Our unique selling proposition immediately becomes their own! That’s how this should work: a genuine win-win.”

Instacart’s mission is to make the customer journey and experience as easy as possible and now their customers have an additional easy solution to access Agua Plus. Whether selecting retailers near them by zip code or visiting the brand page and having Agua Plus delivered by the closest retail location, the process is made incredibly easy with the App. As an Instacart brand partner, Plus Brand plans to be one of the most aggressive advertisers on the platform, growing brand awareness and supporting our loyal brick and mortar grocery chain partners. The elimination of bottle confusion in an easy-to-adapt, sustainable format like a scratch area on a bottle of Agua Plus is an important breakthrough in the beverage space and our goal is to make that solution as easy as possible for our customers to access. 

Agua Plus is now available on Instacart, in addition to the Plus Brand Amazon and Walmart online storefronts. If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.