AGUA PLUS PACKS A PUNCH AS THE OFFICIAL SPONSOR OF THE BENAVIDEZ BROTHERS IN THEIR HEADLINE BOXING EVENT

NOVEMBER 12, 2023 – Agua Plus is ready to rumble as the brand enters the boxing ring as the primary sponsors of David Benavidez and Jose Benavidez Jr during the highly anticipated double-headlining bouts at Mandalay Bay in Las Vegas. Headlining the night is undefeated two-time super middleweight champion David “The Mexican Monster” Benavidez who will defend his Interim WBC title against unbeaten two-division world champion Demetrius “Boo Boo” Andrade. Also on the card in what is billed as a WBC Special Event, brother Jose Benavidez Jr. will be taking on undefeated WBC middleweight world champion Jermall Charlo. The headlining fights take place on November 25th at 8pm ET at the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas. 

Training out of Benavidez Boxing in Washington state, run by their father and long-time trainer Jose Benavidez Sr, both brothers take their physical and mental preparation very seriously. The hydrating power of Agua Plus has already been integrated as a critical component of their pre-fight camps and is a powerful addition to the gym environment in general thanks to All-Scratch!® technology. 

“For Benavidez Boxing, David, Jose Jr. and myself, the most important thing is aligning ourselves with like-minded brands.” said Jose Benavidez Sr. “We believe we have found that with Plus Brand and on top of that, everyone in the gym is already in love with the water! Water bottles are everywhere during our fight camps and everyday operations as these guys are all training their butts off every day. Now the confusion and waste that we constantly experienced over mixed up bottles is over. Done! Water is a critical component of the process over here when it comes to maximizing performance and Agua Plus alkaline water is the best there is!”

Agua Plus will be hard to miss leading up to and at fight week, present in all aspects of the event from interviews, apparel, walk-out gear, corner crew, and more. Starting with pre-fight training camps and ending with post-fight interview sessions, Agua Plus will be quenching their thirst and fighting in their corner throughout the entire event! With the Showtime PPV event  likely to garner millions of viewers worldwide, not to mention all of the pre-fight coverage that takes place, the exposure for the Agua Plus brand and these athletes is insurmountable. 

“David and Jose are absolutely the perfect fit as representatives of our brand.” added Plus Brand Founder and CEO Chad Willis. “We are constantly looking for the right opportunities to align our cutting edge products and technologies with people who are champions in their own arenas of life. The Benavidez brothers have worked their tails off to get to where they are, putting in the work to take advantage of every opportunity that they have created for themselves. Nothing life has thrown at them has stopped them. That is the kind of fortitude and determination that captures the essence of our company. Better yet, with everything they have accomplished, both David and Jose are incredibly humble, family guys that you want to be around. We couldn’t be more excited than we are right now to partner with them in their journey.”

With a record of 27-0-0 (23 coming by KO), many in the boxing world believe that a win on the 25th positions David for a much anticipated title bout against Canelo Alvarez to determine the undisputed champion at super middleweight. Even boxing legend Mike Tyson, who has been credited with giving David the nickname “The Mexican Monster”, has been quoted as saying no one even has a chance against him in his division.

David Benavidez summarized his thoughts as follows: “I’ve never felt more ready for a fight! We’ve put in the work and my team has me feeling the best I’ve ever felt both physically and mentally. In a couple weeks the world is going to see the result of that. To have this opportunity to partner with Agua Plus just adds fuel to my fire. They are a unique brand with a great tasting product and we both believe in the pursuit of excellence; being the very best. My wife and family also felt good about the fit and that says it all for me.”

David’s brother Jose Benavidez Jr. will fight the undefeated WBC middleweight world champion Jermall Charlo in a bout that’s sure to be just as exhilarating. With a record of 28-2-1 (19 coming by KO), Jose’s presence in the ring is a testament to his drive and determination. Having been told by doctors after a 2016 incident involving a gun-shot wound to the leg that it would take him 2 years just to be able to walk again, Jose was proving everyone wrong as he was back fighting in the ring again within that time frame. Outside of the ring, Jose is recognized for his role as Felix Chavez in Michael B. Jordan’s Creed III, released March 3rd of this year. With both fighters hungry and dialed in, this fight night will be one to remember.

“Agua Plus makes a statement with their unique product and All-Scratch!® technology, just like I’m about to make a statement on the twenty-fifth!” said Jose Benavidez Jr. “I’ve always had so much support around me; my wife, 3 daughters, my brother, parents. I see Agua Plus as another key member of that support team and it’s all coming together to bring the very best out of me in this fight. Just watch the pre-fight press conference to get a sense of how I’m feeling right now. I’m ready. Period.”

Boxing fans should also keep an eye out on the Agua Plus social media by following @aguaplusalkaline for soon to be released segments of our popular #ScratchingTheSurface series. New episodes will soon feature exclusive insights into the preparation of David and Jose Jr. The social series provides fans with a unique behind-the-scenes look at their favorite Agua Plus brand ambassadors in a fun, authentic, quick-hitting format. 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.