AGUA PLUS SOON TO BE AVAILABLE IN SELECT GIANT EAGLE SUPERMARKET LOCATIONS ACROSS MULTIPLE STATES

MARCH 21, 2024 – Plus Brand is pleased to announce that Agua Plus alkaline water will soon be featured in select Giant Eagle supermarkets, with locations across Pennsylvania, Ohio, Indiana, Maryland and West Virginia. A retail giant and generational staple across multiple states, Giant Eagle represents the perfect opportunity to continue adding to the rapidly growing Agua Plus customer base in neighborhoods both large and small. 

Beginning in mid-May all three sizes of Agua Plus, which include our staple 500mL bottle as well as the new 355mL and 1L sizes, will be available at a growing list of Giant Eagle locations. This expansion marks a significant milestone for Plus Brand as the company receives validation from yet another iconic US grocery brand, providing the opportunity to demonstrate just how quickly customers gravitate towards the unique Agua Plus alkaline water product when it’s put in front of them. And “put in front of them” it will be! Plus Brand is preparing to blanket the regions surrounding the onboarded locations with geo-targeted digital marketing, O.O.H. advertising and in-store activations.

“Our sales and merchandising teams love opportunities like this to put our money where our mouth is so to speak.” said Plus Brand Founder and CEO Chad Willis. “Giant Eagle has essentially given us carte blanche from mid-May to the end of July to work with willing locations to educate their consumers on our product and captivate them with our regional advertising, in-store displays and activations. While it’s not a mandate at this stage, it’s a fantastic opportunity during one of the busiest times of the year for water sales; an opportunity to prove that consumers love our products and that our teams are made up of some of the hardest working people in the industry. Our whole goal internally, on the sales and merchandising side, is to make the retailer and distributors job as easy as possible by creating demand and excitement around our products. So we absolutely love it every time we are given the opportunity to do just that.”

Operating over 400 retail locations, which include GetGo convenience and fuel station locations, Giant Eagle is a powerhouse in the North American food retail landscape. Ranked 21st on the Supermarket News list of the Top 75 North American Food Retailers, Giant Eagle is renowned for its unwavering commitment to quality and customer satisfaction. 

The roots of Giant Eagle run deep, dating back to 1918 when the Goldstein, Porter, and Chait families founded Eagle Grocery in Pittsburgh, Pennsylvania. Through entrepreneurial spirit and collaboration, Eagle Grocery flourished, eventually joining forces with the Moravitz’ and Weizenbaum’s in 1931 to form Giant Eagle. Since then, Giant Eagle has emerged as a grocery giant that employs over 32,000 team members! 

Giant Eagle’s philosophy aligns perfectly with Plus Brand’s commitment to sustainability and consumer empowerment. Agua Plus is the only beverage brand to feature the unique All-Scratch!® technology, which allows users to personalize their bottles and eliminate the unnecessary waste caused by confusion. With over 400 billion dollars of food waste and loss each year across the US, sustainable solutions like All-Scratch!® go a long way to helping reverse course on this major problem. It’s the primary reason why Agua Plus and All-Scratch!® Technology have been recognized as a Solution Provider by ReFED. Add to that our 100% recyclable bottles and biodegradable scratch ink and you will quickly see why Plus Brand is a perfect fit for the various sustainability goals put forth by Giant Eagle.

Willis went on to add “Our partnership with ReFED is something that forward-thinking retailers like Giant Eagle are excited to leverage. As a brand we are pushing hard to make a meaningful difference through solving the age-old problem of product confusion and the unnecessary waste and health risks that come with it. By carrying Agua Plus, Giant Eagle is putting their commitment to this worthwhile cause on display for everyone to see. It is a vibrant demonstration of their active commitment to the values they extoll as a brand and to their customers in the regions they serve.”

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.