FORWARD CONVENIENCE STORE LOCATIONS ACROSS MICHIGAN TO OFFER AND FEATURE AGUA PLUS

JUNE 12, 2023 – Plus Brand is pleased to announce that Forward Convenience Store will now be carrying Agua Plus alkaline water at all of its locations across Michigan. Composed of twenty-six Shell and three Marathon locations, all twenty-nine of the Forward stores combine to blanket twelve counties across lower Michigan. Each of the storefronts occupy very high-traffic areas in their respective regions.

“We have a lot of chains coming on board these days that are very excited to carry Agua Plus with our unique All-Scratch! Solution to bottle confusion.” said Founder and CEO Chad Willis. “It’s something we are very thankful for. What makes Forward Convenience unique is the sheer volume of product they are stocking and displaying. Their high-traffic locations will effectively become interactive billboards with their massive case displays and full coolers. You will not be able to miss Agua Plus in their stores. It just goes to show how much they believe in the product which we love to see.”

The convenience store chain is owned by parent company Forward Corporation which has a rich, ninety-eight year history in Michigan. Founded in 1925, the Standish, Michigan based company employs over one-thousand individuals across multiple businesses and is also the largest Subway restaurant franchisee in the state with sixty locations.

Kelly Hughes, Merchandising Manager at Forward Corporation had the following to say about the addition of Agua Plus: “The water tastes great! And I particularly love the All-Scratch! Technology. It’s perfect for my family at home and especially for the kid’s soccer team events. I’m confident our customers will feel the same way.”

Many of the twenty-nine Forward Convenience locations will be making a big statement with a large-scale Agua Plus product activation. Several stores will feature beautiful 28 case displays of Agua Plus 24-packs that will draw massive attention and clearly communicate the primary benefits of the product. In addition, the coolers will allocate up to a complete half of one full commercial cooler to Agua Plus, making it a focal point of the cold beverage section.

“The real estate of any given store is as valuable as gold!” said Plus Brand National Sales Director George Zrinyi. “So when you get this kind of prime, can’t-miss placement across multiple locations of a chain that really says something about a product. Do you know what a cooler filled, row upon row, looks like with our beautiful red-cap bottles? It is impressive to say the least! We are excited to work with Forward Convenience to provide our full suite of attractive, powerful point of sale displays and on-site assets which highlight product benefits, recognizable personalities and contest prize opportunities to drive product purchases and bottom line revenues.”

Deliveries to Forward Convenience Stores will commence over the coming weeks, followed by localized store activations with the Agua Plus mobile billboard truck and Community Engagement team. Stop by your neighborhood location to pick up a case of Agua Plus for your next gathering or event and say goodbye to bottle confusion thanks to All-Scratch!® technology. Simply scratch your name, initials, an image or any identifying marks directly onto the bottle in order to clearly demonstrate that the bottle belongs to you. Help reduce unnecessary waste as well as the risk of picking up a germ of virus from a bottle that doesn’t belong to you. 

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.