PLUS BRAND ANNOUNCES SPRING 2024 LAUNCH OF NEW FATBURNER PLUS PRODUCT SUITE

SEPTEMBER 27, 2023 – Plus Brand Industries is pleased to announce the launch of our new suite of FatBurner Plus products, hitting brick-and-mortar as well as online retail this coming Spring! Available in 3 delivery methods: Shot, Energy, and Capsules, FatBurner Plus is exactly what it sounds like, an Energy, Amino, and Vitality Blend that allows the user to experience all the benefits of weight-loss and recovery while simultaneously enjoying a source of sustainable energy. FatBurner Plus Energy will be the only energy beverage on the market to feature All-Scratch!® Technology, eliminating beverage confusion by allowing consumers to scratch their name, initials, an image or any identifying mark directly onto their drink! 

Perfectly formulated by the award-winning industry leaders Power Brands, FatBurner Plus is created using natural, organic, metabolism boosting ingredients. FB+ Energy is an advanced weight-loss drink  that promotes increased energy, improved metabolism for weight-loss, muscle recovery, and anti-aging and heart healthy benefits, all in a great tasting, lightly carbonated citrus drink. A concentrated liquid form of the original FatBurner Plus formula, FB+ Shot is a fast, on-the-go solution that improves energy with weight-loss benefits throughout the day. Our natural weight loss supplement and popular original delivery method, FatBurner Plus Capsules, are an all-in-one healthy living product taken daily. Created using ingredients such as green tea extract and green coffee bean, these supplements are designed to stimulate fat loss, increase energy levels, boost metabolism, and improve recovery. 

Founder and CEO Chad Willis had the following to say: “We are incredibly proud of the impact that Agua Plus and All-Scratch!® technology have had in the market in such a short period of time. It’s a testament to the fact that customers are always happy to adopt products and technologies that are unique and meaningfully improve their day-to-day lives. We believe that the FatBurner+ Shot, Energy and Capsules will have the same impact due to the unique way in which they combine powerful ingredients for clean energy along with a natural metabolism boost. Consumers that pop into a convenience store and grab something to snack on will love that they can grab a FB+ Energy for a mid-day boost, especially knowing that it also has positive natural effects for their metabolism throughout the day as well.”

Plus Brand, as the Plus in the name indicates, is driven by the concept of “More Than” and FatBurner Plus is no exception. With its natural ingredients that promote increased energy, improved metabolism, weight-loss, and heart healthy benefits, it is more than just an energy boosting product. Our aim is to make the journey towards better health more achievable by creating products for busy lifestyles and people on-the-go. FatBurner Plus products were created with this in mind and form another unique component, along with Agua Plus, of an active and healthy lifestyle.

The weight-loss supplement market is currently a 39.18 billion dollar market globally, expected to grow to 65.18 billion dollars annually by 2027. The functional beverage market is just as impressive with a global market size of 204.8 billion dollars in 2022, expected to grow at a rate of 7.1% between 2023 and 2030. Consumers love both functional beverages and weight-loss, and FatBurner Plus delivers both in spades with clear and concise ingredients and branding, making the opportunities for distribution endless. 

“Many within the growing network of Agua Plus distributors will serve as a great channel for rolling out FatBurner+ Shot and Energy very quickly in several markets.” Willis went on to say. “Our existing customers who have come to love the quality that Plus Brand represents, as well as the convenient solution that All-Scratch!® provides for eliminating bottle confusion, will love the first ever adaptation of the technology to aluminum cans and this new beverage segment. We have tested the products during development through direct-to-consumer channels and they were a huge hit. The three delivery methods create great choice for consumers as well as distribution channels, both online as well as brick-and-mortar. FatBurner Plus Capsules will open up a new segment entirely through the sports nutrition side which we are very excited about.”

FatBurner Plus will be available in stores, as well as on Plus Brand’s Amazon and Walmart online storefronts, by Spring 2024. If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus or have interest in the FatBurner Plus suite of products, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.