PLUS BRAND FEATURED ON POPULAR ALTERNATIVE INVESTING PODCAST

JANUARY 12, 2024 – Plus Brand Industries is excited to share our appearance on NuView Trust’s podcast “All About Alts”. Plus Brand Co-Founder and COO, Adam Gauer, joined NuView Trust President Jason DeBono to discuss entrepreneurship and how to thrive in the business landscape! The complete full format 60 minute podcast dives into the challenges of creating something from scratch along with some unfiltered insights into Plus Brand, Agua Plus and All-Scratch!® technology.

NuView Trust, founded in 2003 by Glen Mather, stands as a dedicated self-directed IRA custodian, unwavering in its commitment to providing account holders with an extensive array of investment choices. Recognizing the evolving needs of investors, NuView Trust has diligently worked to offer clients the broadest possible choices within their IRA’s. In today’s dynamic financial landscape, investors are increasingly seeking access to investments beyond traditional markets, with an ever-growing interest in alternative assets. NuView Trust has positioned itself as a reliable partner in catering to this demand, allowing investors to explore a diverse range of opportunities. With a robust clientele boasting over 12,000 customers and managing assets exceeding $2.1 billion, NuView Trust takes pride in its role as a leader in the self-directed IRA space. The company’s commitment to providing unparalleled investment choices has garnered attention, which is why Plus Brand is honored to have been featured on their podcast ‘All About Alts’.

“All-Scratch!® is such a cool technology and you wouldn’t think of technology as it relates to a consumer good like water,” said Jason DeBono, President of NuView Trust. “Here’s Plus Brand, disrupting this market and doing it in a way that’s not just about a good product (but a solution); bottle confusion is real and it’s been an incredible pain for everyone. This idea of being able to really identify your product, even in a fun way because it’s truly personalized, is really exciting. It’s crazy this hasn’t existed sooner! It underscores how hard what Plus Brand has accomplished is.” 

NuView Trust serves as a primary custodian for clients who have transferred IRA funds to the Plus Brand Royalty Unit program. The partnership began in early 2023 following Plus Brand’s completion of the NuView vetting process which determines the eligibility of alternative investments that qualify for their services. This strategic collaboration opens up exciting possibilities for IRA holders, empowering them to transfer underperforming funds within their various types of retirement holdings without losing the valuable tax status. Through the Royalty Unit Program, these clients can seamlessly redirect their investments and actively participate in Plus Brand’s offerings, all within the framework of their registered retirement accounts. This partnership not only reflects NuView Trust’s unwavering commitment to providing innovative and lucrative investment avenues for their clientele, it also provides significant credibility, financial, and increased visibility to Plus Brand and our products.