PLUS BRAND LAUNCHES NIL ATHLETE AMBASSADOR PROGRAM
SEPTEMBER 19, 2024 – Plus Brand Industries is excited to announce the official launch of the new Plus Brand NIL Athlete Ambassador program this month. With several athletes already signed and engaged, the program partners with talented up-and-coming athletes to continue driving awareness of Agua Plus and other soon to be launched Plus Brand products in the cities and states served by our growing list of chains and distributors.
“We love partnering with amateur athletes at the college, university and even high school level in some instances.” said Plus Brand Founder and CEO Chad Willis. “Their love and enthusiasm for their sport as well as the communities in which they play is absolutely contagious. Student-athletes work so hard to balance both sides of the coin and for us to have the opportunity to step in and support their journey isn’t one we take for granted. Plus Brand is excited to be able to help lighten the financial load of those we partner with, to support their pursuit of fitness with our products, and partner together to help continue to explode awareness of our brands. These athletes are uniquely positioned to help us reach new audiences on their campuses, on their fields of play, in their communities and through their online social presence. On top of all that, they are constantly in group environments that perfectly demonstrate the value of a technology like All-Scratch!® when it comes to reducing waste and eliminating health risks. It’s a perfect platform to spread our messaging and creates a genuine win-win which is always the path to great long-term partnerships.”
With several contracts underway and a large number of applications being received daily, Plus Brand is excited to announce the first three signed Plus Brand NIL Athlete Ambassadors:
The first NIL signing of Plus Brand, Marcos Davila shared the following: “I’m thrilled to partner with Plus Brand and Agua Plus through their new NIL brand ambassador program. Agua Plus is a game-changer in hydration and I’m excited to work together and share their innovative products with my audience. Having their support through this program is a confidence booster and a welcome financial support.”
The program is designed to provide a baseline level of financial support for the athletes as they continue to invest time in developing their potential both on and off their field of play. Athletes receive Agua Plus swag to enjoy and promote along with regular shipments of Agua Plus to fuel their daily performance and to share with those in their spheres of influence. Financial incentives for regional or national media coverage that features the athlete and Agua Plus are built into the program which provide the athletes with constant opportunity to increase their monthly earnings.
Additionally, athletes in the program have the opportunity to participate in the Agua Plus affiliate program as well, creating the opportunity to earn a percentage of online product sales. By simply using their affiliate link, our NIL athlete brand ambassadors can direct their fan base to Amazon where they can get great pricing and free shipping on Agua Plus products. The program tracks sales and pays the athlete affiliates regular commissions.
For more information on how to participate in the NIL Athlete Brand Ambassador program, send an email to nil@plusbrand.com and tell Plus Brand a little bit about yourself and why you would like to join the program.
If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.


