SPARTANNASH NOW OFFERING AGUA PLUS ALKALINE WATER THROUGH MULTIPLE RETAIL BANNERS

AUGUST 15, 2023 – Plus Brand is pleased to announce that several SpartanNash retail grocery banners have already begun receiving deliveries of Agua Plus alkaline water across many of their 81 Michigan locations. SpartanNash is a food solutions company that engages in distribution, wholesale and retail through its global supply chain network. The Company distributes to over 2,100 independent locations across all 50 U.S. states (and the District of Columbia), with 144 of their own supermarket locations primarily under the Family Fare, Martin’s Super Markets, and D&W Fresh Market banners.  

“SpartanNash as a Company envisions a day when their customers say ‘I can’t live without them!’ and that is exactly what Plus Brand is pursuing each and every day through the solution that Agua Plus and All-Scratch!® provides.” said Adam Gauer, Co-founder and COO of Plus Brand. “We are in the business of taking problems that the average consumer has accepted as unsolvable and creating practical, yet daily-life-altering, solutions. We envision a time when any single-serving beverage without the All-Scratch!® solution to bottle confusion will simply be viewed as insufficient.”

Officially formed in 2013 through the merger of Spartan Stores, Inc and Nash Finch Company, SpartanNash has roots that go back to 1885 when Fred, Edgar and Willis Nash opened a small candy and tobacco store in Devils Lake, N.D. Now employing over 17,500 associates, the Company is a recent recipient of the Great Places to Work certification and is number 399 on the 2023 Fortune 500 list according to revenue. SpartanNash has also developed a large e-commerce and online grocery delivery presence that serves to meet the evolving needs of the modern consumer. 

The signature strength of SpartanNash is simple, clear and powerful: “We will be the most customer-focused, innovative food solutions company.” Agua Plus premium pH9+ alkaline water finds itself as a perfect addition to the network of retail locations given the customer-focused solution that is our All-Scratch!® Technology. The unique scratch section on the label of every bottle allows customers to scratch their name, initials, a picture, or anything unique that demonstrates their ownership of that bottle; eliminating bottle confusion and reducing unnecessary waste. 

National Sales Director George Zrinyi had the following to say: “Partnering with companies that take so much pride, not only their external networks and customer satisfaction, but also their internal network – the family of employees and partners that make everything happen on a daily basis – is a huge point of pride for us at Agua Plus. Equally as important as our unique products and solutions is our focus on building a great team to execute on our mission. We hold companies like SpartanNash in a very high regard and feel fortunate to be able to partner with them as we work to emulate similar achievements in terms of their ‘People First’ culture in our own growing business.”

If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.